Josh Perlow

CHASE FREEDOM

For the Chase Freedom account, I am responsible for providing email, direct mail, landing page, banner, radio/streaming and social media copy.

When I started on this account two years ago, my goal was to help make the voice more friendly and human. I achieved this goal by introducing a more conversational tone, limiting technical and financial jargon and injecting fun (as much fun as a bank will let you have) into each of my projects.